Content Manager

In collaboration with our parent company, TELUS Digital, we’ve launched Fuel iX, an enterprise-grade AI engine designed to help companies upgrade their generative AI (GenAI) pilots to production scale, deploy customized solutions faster, and effectively manage the technology responsibly.

This role will have the option to be in a Work From Near (Hybrid) capacity based out of one of the following offices: Charlottesville, VA, Durham, NC, Columbus, OH, or Boston, MA OR in a Work From Anywhere (Remote) capacity. 

Travel to customer sites (25%) will be required on an ad hoc basis.

As a Content Manager at Fuel iX, you’ll develop and execute a comprehensive content marketing strategy supporting the customer journey and reinforcing our messaging for AI-powered intelligent experiences. You’ll oversee the creation, curation, and distribution of high-quality content across channels, engaging decision-makers and technical audiences in the AI and enterprise software space. Your role is crucial in driving brand awareness and growth, positioning Fuel iX as a leading platform for Generative AI-fueled intelligent experiences.

This role offers a balance between content strategy, creation, and distribution, with support from our growth marketing and product marketing teams. You’ll have the opportunity to shape the content direction for multiple products within the Fuel iX platform, driving our position as a leader in the Generative AI and intelligent experiences space.

• Content Strategy and Planning
  • Craft memorable stories and define a content strategy showcasing Fuel iX’s brand, thought leadership, and product offerings.
  • Develop and implement a multi-channel content marketing plan aligning with Fuel iX’s messaging priorities and the customer journey.
  • Establish an “Always On” learning content calendar tailored for enterprises implementing AI technologies.
  • Create diverse content assets (articles, eBooks, videos, infographics) to support integrated campaigns.
  Content Creation and Curation
  • Create and manage diverse written content (blog posts, articles, whitepapers, social media, marketing copy), and work closely with subject matter experts to ensure the relevance and accuracy of content with our target audience
  • Strategize and drive the concepts for video content creation, atomization, and merchandising working closely with a team of video/editing experts
  • Optimize and repurpose content to maximize impact across channels.
  Content Management and Distribution
  • Create compelling, on-brand copy across various marketing channels and materials.
  • Collaborate with growth marketing on integrated, content-driven campaigns.
  • Analyze content performance to optimize strategies and align with business objectives.
  Collaboration and Performance Metrics:
  • Align content strategies with business objectives through cross-team collaboration.
  • Optimize content priorities, quality, and time-to-market.
  • Use data-driven insights to refine strategies and demonstrate ROI, focusing on:
  • Traffic growth, engagement, and conversions
  • Lead quality and sales pipeline influence
  • SEO performance

• 5+ years in content marketing, preferably in AI, SaaS, or enterprise software.
• Proven track record in multi-channel copywriting (samples required).
• Experience driving video the strategy for video content creation and distribution
• Strong cross-functional collaboration and analytical skills.
• Excellent writing and editing skills across various formats and audiences.
• Knowledge of SEO best practices and content optimization techniques.
• Understanding of or eagerness to learn generative AI applications.

• Experience with AI-focused content creation and marketing.
• Proficiency in or willingness to learn:
• Salesforce
• Pardot
• Webflow
• Hotjar
• Google Analytics
• Google Suite

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include mentorship, dedicated time to innovate on passion projects, and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it’s important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.